Client
Fudtraka
Services
Product Design
Year
2025
Fudtraka helps people discover and order food from local restaurants with a focus on simplicity and ease. The team wanted an MVP that was straightforward, easy to navigate, and quick to understand, without overwhelming first-time users.
Temi Niyi
Product Designer
Overview
Challenge. Help a food-tech start-up go from concept to clickable prototype so they could validate product-market fit and secure funding.
My role. Built the IA, user flows and high-fidelity UI in Figma; conducted weekly customer interviews; iterated on information architecture and micro-interactions; wrapped the work in a narrated prototype for stakeholder demos.
Outcome. Prototype aligned founders and engineering on scope, cut dev rework risk.
Sectors
Food tech
Timeline
Q1 2025
Category
Saas
B2C/B2B
Role
Product Design
User Resaerch
Logo Design
Visual Design
Product Strategy
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